Our Story

Hey y’all, I’m so glad you’re here.

I’m a 43-year-old single mama to one fierce little warrior — my 10-year-old daughter who lives each day with courage as she battles Crohn’s Disease. She’s my heartbeat and my hero. Like her, I’ve faced my own battles — I’m a survivor of both domestic violence and brain tumors, so you'll see a lot of our philanthropy work geared towards that. Life has knocked me down, but it never kept me down. That strength, that grit, that spark? It shows up in everything I do — especially in this brand.

Born from the wild roots of a California hippie and a West Virginia bull rider, I grew up straddling two very different worlds. And somewhere between beach bonfires and rodeo rings, I found my own rhythm — what I like to call the Coastal Cowgirl vibe. It’s freedom, it’s fire, it’s a little barefoot and a little boots-on-the-ground. It’s vibrant, bold, and unapologetically real — just like the designs we create.

My clothing brand isn’t just about what you wear — it’s about how you feel when you wear it. We celebrate the woman who isn’t afraid to stand out, speak up, and show up fully as herself. We mix a hippie flair with cowgirl grit to create pieces that remind you of your own power.

But this journey isn’t just mine. Through our wholesale program, I’ve been able to connect with and empower incredible women — my CEO Chicas — who’ve built amazing businesses, confidence, and communities.  These women embody strength, resilience, and sisterhood, and they are the heartbeat of what we do.

Looking ahead, we’ve got big dreams on the horizon — passion projects that blend our love for Mother Earth with our belief in the unstoppable strength of women. And keep your eyes peeled: we’ll be launching our nonprofit in 2025/2026 — an extension of our mission to give back, uplift, and inspire.

Around here, we don’t do boxes — unless they’re shipping out your favorite new outfit.

So, be unapologetically you,  be the Real McCoy.

Welcome to our world — we’re so glad you’re part of it.