Our Story

Hey y’all, we’re so glad you’re here.

Real McCoy Mercantile™ was born from grit, grace, and a whole lot of girl power. Inspired by our own journey through tough seasons — from surviving domestic violence to overcoming major health battles — we’ve turned pain into purpose. Our story fuels our passion for giving back, especially to causes close to our hearts like domestic violence awareness and women’s health. Through community fundraisers, collaborations, and soon, our very own nonprofit, we’re on a mission to uplift women who’ve faced their own storms and come out stronger.

I’m a single mama to one fierce little warrior — my 10-year-old daughter who lives each day bravely while navigating Crohn’s Disease. I built this company in 2015, with her on my hip & a fire inside to build a stable independent life for us. She’s my why. Her strength reminds me daily that resilience runs deep — and that’s the heartbeat of this brand.

Born from the wild roots of a California hippie and a West Virginia bull rider, I grew up straddling two very different worlds. And somewhere between beach bonfires and rodeo rings, I found my own rhythm — what I like to call the Coastal Cowgirl vibe. It’s freedom, it’s fire, it’s a little barefoot and a little boots-on-the-ground. It’s vibrant, bold, and unapologetically real — just like the designs we create.

This isn’t just a clothing brand. It’s a movement. A sisterhood. Through our wholesale program, we’ve empowered hundreds of women — our CEO Chicas — to build thriving businesses and meaningful connections. Together, we’re creating more than outfits — we’re creating opportunity, confidence, and community.

Looking ahead, big things are on the horizon — from eco-conscious collections to our nonprofit launch coming in 2026. At Real McCoy, we believe fashion should feel good, do good, and remind you of your own unstoppable power.

So go ahead — be bold, be kind, be the Real McCoy.

Welcome to our world. We’re so happy you’re part of it.